
Building the image of a restaurant
DELIVERY ORDERS ARE ALREADY A STANDARD
So much has changed in the catering market that you could write a book on the subject. The previously crowded interiors of cafes, fast food bars and traditional restaurants have become empty. Business owners mostly wanted to keep their employees, especially chefs - this is understandable, which is why most decided to launch home delivery orders, which have gained great popularity during the lockdown.
Traditionally, when visiting a restaurant, we perceived the image of the restaurant through its decor, atmosphere, lighting, smell or the menu that we held in our hands. These times are slowly fading away. Some customers have become accustomed to placing orders with home delivery. The phenomenon of going out on the town has turned into home parties with friends. Meetings organized in the comfort of home mean that we meet outside less and less often. When partying with friends at house parties, we prefer to order food to our homes, which means that we evaluate the image of the restaurant in a slightly different way.
At the time of delivery, the decor of your restaurant is irrelevant, but what becomes important is how consistent your employee's image is.
Delivery to the customer builds the image
The main form of contact with customers, especially during the lockdown, has become personal collection. In the example of a pizzeria, it looks something like this: a company car arrives, a delivery person knocks on the door, delivers food - contact with the customer - 5 minutes. The delivery person is the only person who presents the image of the restaurant. Clothing, bag, his posture and the way of communication are small details that customers pay a lot of attention to - it's simple: what pleases the eye more, stays in the memory for longer.
Emphasis on Social Media
Social media has become important, it reaches more people. It is even more worth publishing photos of our employees branded with our graphics.
Products supporting the image of the restaurant offered by Concept Pro
- food bags with your restaurant's branding
- aprons and supplies for staff
- caps and tunnels for suppliers
- wrapping company cars
- company clothing
